I have no idea if this movie will be any good, but it’s got one hell of a cast. And they get kudos for their marketing campaign as well. Check out their motion graphic poster as well as their social media campaign below.
In honor of the elaborate, dazzling heists executed by a super-team of the world’s greatest illusionists, Summit Entertainment, a LIONSGATE® company, announces the NOW YOU SEE ME “Diamond Heist Challenge.”
In this magical challenge, all thirteen diamond playing cards – from the Ace through the King – have been hidden in various places online, from various websites to social media platforms, even in the New York Times crossword puzzle from Friday, May 3 (your first hint!). Like the characters in the film, players will have to look closely to uncover the mystery. Discover the hidden diamonds and join the ranks of the world’s greatest illusionists!
Once each of the thirteen diamond playing cards are found, participants can unlock exclusive video content featuring the stars of NOW YOU SEE ME utilizing Blippar, the image-recognition phone app. Each of the thirteen images, whenBlipped, will unveil a unique video.
Here is how to Blipp:
1) Download the free Blippar app from the iTunes App Store or Google Play.
2) Open the app, point your phone at the image and have it fill your screen.
3) Watch the image come to life and view the exclusive video.
Participants can find a list of clues here: NowYouSeeMeMovie.com/DiamondHeistChallenge. Be sure to check the NOW YOU SEE ME Facebook & Twitter pages for hints.
Watch the Instruction Video for more information: http://youtu.be/69vg_wIxtd8.
Official Site: NowYouSeeMeMovie.com/
NOW YOU SEE ME opens nationwide on May 31, 2013.
Check out the trailer:
About NOW YOU SEE ME
NOW YOU SEE ME pits an elite FBI squad in a game of cat and mouse against “The Four Horsemen”, a super-team of the world’s greatest illusionists. “The Four Horsemen” pull off a series of daring heists against corrupt business leaders during their performances, showering the stolen profits on their audiences while staying one step ahead of the law.
About SUMMIT ENTERTAINMENT
Summit Entertainment, a LIONSGATE® (NYSE: LGF) company, is a worldwide theatrical motion picture development, financing, production and distribution studio. The company handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures.
Lionsgate is a leading global entertainment company with a strong anddiversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has 28 television shows on 20 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the new comedy Anger Management, the network series Nashville, the syndication successes Tyler Perry’s House of Payne, its spinoff Meet the Browns, For Better Or Worse, The Wendy Williams Show, Are We There Yet? and the upcoming Orange Is The New Black, an original series for Netflix.
Its feature film business has been fueled by such recent successes as the blockbuster first installment of The Hunger Games franchise, The Twilight Saga Breaking Dawn – Part 2, Tyler Perry’s Temptation, Warm Bodies, Snitch, Texas Chainsaw 3D, The Expendables 2, The Possession, Sinister, The Cabin in the Woods and Arbitrage. Lionsgate’s home entertainment business is an industryleader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.