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Nerdlocker Artist Interview – Corey “PeaceDog” Hartman

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At Nerdlocker, the staff loves everything pop culture related. In the past several years pop culture screen prints have caught fire thanks to Gallery 1988 and Mondo releases of officially licensed movie screen prints, the perfect fusion of commercial properties and art. Acquiring the art is only half the battle, the other half is properly framing and displaying it. To answer some more advanced questions on framing I have interviewed two of the best framers in the business. Last week I chatted with David “FramerDave” Lantrip. You can read that interview here.

This week I talked with Corey “PeaceDog” Hartman. He owns and operates Furthur Frames, a nationally recognized frame shop for their quality and unique framing prowess. In fact, despite being located in Denver, Colorado, I know of plenty of individuals who swear by Furthur Frames and send their most prized artwork to get what they refer to as the royal treatment. I can say that I was personally blown away the first time I ever saw Furthur Frames work; it was so lovingly done you could just tell the quality of the work. This is someplace very special. Cloth mats, guilding, filets, hand finishing, nothing is off the table.

Every frame job I saw that I liked happened to be done by Furthur Frames. I had searched and searched for someone locally in MA but had no luck. I find it easier to use Corey than a local place too because I rather have him email me several choices that way I can take my time and decide or ask to tweak something. I mainly frame up movie posters. I try to get Corey to capture the theme of the film in the frame up I’m going for or maybe what the colors in the film represent etc (he’s great matching everything anyway) and he gets back with several options and why he chose them.” Mike Lidell

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Nerdlocker (NL): How did you get started as a professional framer?
Corey Hartman (CH): A friend of mine thought I would enjoy it. He got me a job as a chopper at the shop he was working for, I worked my way up from there.

NL: How long have you been doing it?
CH: Almost 14 years, 4 of those running Furthur Frames.

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NL: With the proliferation of so many frame shops, how do you know how to choose?
CH: Well, I don’t know that I’d say frame shops are proliferating right now, the good ones are hanging in there. I like to think we do well because we connect with our clientele and produce a quality product. As a gig poster collector and concert goer myself, I relate well to the what people are looking for. I also have a penchant for sci-fi and b-movies, so I relate well to the movie poster collector portion of my clientele as well.

NL: Are there certain certifications?
CH: PPFA is the primary certification for picture framing.

NL: What should you look for in a good framer?
CH: Competent knowledge base of materials and the mediums being dealt with, quality workmanship, creativity with designs, and the ability to communicate well with the client. And a good team behind your framer is also paramount. Furthur Frames is not a one person show, I’d never have made it past year one without the crew we have working for the shop.

NL: What is your preference for archival materials?
CH: We always prefer to use archival materials including 99%UV glass.

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NL: Do you like to double or triple mat art?
CH: We like to balance the art within the design. The number of mats is relative to what our end goal is. Some folks like simple, some like complex.

NL: What are your thoughts on cloth mats?
CH: We’re a fan of hand-wrapped fabric mats. Not a lot of places use them and they show a real mark of craftsmanship.

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NL: What are your thoughts on paper hinging, a paper conservator told me that it still could damage the art, is that true?
CH: Everything is subjective to the particular piece, but paper hinging is generally our preferred method of securing the art. I think there’s more danger in improperly removing hinges than their use in general.

NL: Aesthetically, if cost were not an issue, would you always go with ornate frames, or do you think something simple is more elegant?
CH: We frame to the art, sometimes that means simple, sometimes it can get complex.

NL: What is your process to design a frame when given free reign?
CH: Pretty much the same as a budgeted job, we just get to use anything we have available instead of avoiding the top shelf materials. Either way we’re doing our best to balance the art within the confines of the frame.

NL: Do you collect art? If so what?
CH: I collect gig posters, a fan of both vintage and modern era stuff. Even with a frame shop that sees more rock posters than I could have ever have dreamed, I still can’t get enough of them. If anything, it’s just gotten me deeper into collecting…

Special thanks to Corey for taking the time to sit down with us. Please check out Furthur Frames at their website – http://www.furthurframes.com. You can also check them out on Facebook here.
Corey and his team’s work speaks for itself, which is all you can ask for. Check out more examples in the gallery below.

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