The Heads of Advertising by Dana Lechtenberg


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One of the first artists we ever interviewed, Dana Lechtenberg (you can read that HERE), has finally decided to hold his own solo show. About damn time in my opinion!

So the quick of it is:

What – The Heads of Advertising: Fifteen Product Mascot Portraits
Who – Dana Lechtenberg
When – Friday, September 5, 2014 from 5 to 9 p.m.
Where – Reactor (1817 Grand Boulevard, Kansas City, MO 64108)

Whether they’re tempting us with a tasty bowl full of breakfast, reminding mom what to pack in our lunch boxes or providing counsel on how many licks it truly does take to get to the center of a Tootsie Pop, advertising mascots are some of the most iconic and endearing characters of the past century. We know them… we love them… now it is time to properly honor them with their own art show. The Heads of Advertising will open Friday, September 5 in Kansas City’s Reactor Design Studio.

Designer and director Dana Lechtenberg, contributor to Gallery1988 in Los Angeles and coordinator for Thirty-Three and a Third Album Art Shows, offers visitors a deeper glimpse into the personalities behind Saturday morning cartoons and after school TV commercials. “When I was about nine or ten, I would go to the local grocery store with my mom, grab a brown paper bag from the big barrel of peanuts, sit in front of the cereal aisle, and draw the characters from the boxes,” said Lechtenberg. “The show is a just a chance to smile, maybe hum a jingle or two and think about these lovable guys whose sole mission was to get us to beg our parents to spend.”

An opening-night reception will be held Friday, September 5, 2014, from 5 to 9 p.m. Reactor is located at 1817 Grand Boulevard, Kansas City, MO, 816-841-3682, The show will be on display for about a month and with fifteen portraits including Burger King, Captain Cupcake, Frankenberry, Bud Man, Sprout, Woodsy Owl, Charlie Tuna, and Quisp.

Heads of advertising is part of the Crossroads District “First Fridays” where the local art galleries, studios, and restaurants open their doors to showcase local and national artists. Lechtenberg, based in Waterloo, Iowa, is nationally recognized in the professional design scene. His unique style has appeared in pieces ranging from Nerdist Industries, Casey’s General Stores and John Deere to Adidas, Verizon and Rudy’s Tacos. View more of Lechtenberg’s work online at Prints can be purchased directly from the artist also by contacting him at:

Giclee prints will be available at the show. One of each print will also be framed and on display at the studio (also for sale).

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I'm a true child of the 80s from a small town near Cleveland, Ohio. My all time favorite topics are Star Wars, slasher films and Cleveland sports (despite the misery it causes). I narrowly avoided law school, instead choosing film school. I have been accused of being a walking IMDB, but I take it as a compliment!