Nerdlocker CES Experience: Tobii Catches Steven’s Eye

Hey nerds! I just got done with day one of CES and I already have an insanely cool and innovative new piece of tech to report on. I was lucky enough to be able to have a conversation with some of the people from Tobii technology. Tobii is a company that has produced Gaze technology. If you don’t know what Gaze technology is don’t feel bad because I didn’t know what it was ’till today either. Gaze technology uses eye and retina tracking to run software. The best example of this was an asteroids arcade system they had that didn’t have any joysticks or buttons. All you had to do was look at the asteroid you wanted to destroy and BOOM! You blew that thing out of the sky. This may sound like it would only work half the time but it was extremely reliable and beyond impressive.

This kind of technology doesn’t only have a place in gaming though. One of the major reasons Tobii decided to invest and create this technology was to serve the disabled community. There is a large population of disabled individuals who want and need to be able to use a computer just like anyone else, and with this technology they will be able to. No longer will being paralyzed stop someone from being able to have a successful career as a writer or as a bounty hunter on Hoth. As someone who works closely with the disabled community, seeing this kind of innovation put such a big smile on my face that I think I sprained something. Any advancement in technology that gives people opportunities to pursue their dreams has my seal of approval.

One question I was burning to know about was what kind of studies could be conducted with this technology. Fortunately the good folks at Tobii were one step ahead of me! Gaze technology is being used in thousands of universities to be able to test everything from response times to marketing research. It has been able to increase the understanding of what marketing techniques work best by cuing in on exactly what part of a commercial or billboard an individual is looking at when they see an effective commercial. This means that we will be one step closer to getting rid of horrible commercials with people singing about pizzas (I’m looking at you, Pizza Hut).

On top of all this it will also be entering the home market soon and they will be releasing developer kits. This means that not only will we be able to have Gaze technology implemented on our home computers, but that different companies can work with it and offer support or unique software. Just imagine the things that can be done with this technology. You could be working on an assignment and instead of having to click on a link you could just look at it and blink twice. Now if only they could implement that into glasses so that I can constantly be hooked up to the web no matter where I go.

Make sure to continue checking in with Nerdlocker as we bring you the latest news from CES!

555Jay

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