CinemaCon Round Up 2013- 4DX Part 2



Main Features of a 4D Theater Experience
They claim themselves to be the World’s Leading 4D experience but in a field still very much in its infancy, being the best shouldn’t be a difficult task (In my opinion).


Enliven the Senses
In a 4DX theater the name of the game is immersion, the audience needs to take the journey with the characters on the screen rather than just watch it. This new tech engages all the senses with motion system and environmental effects with the world’s premiere cinema technology. Each film will bring its own unique experience through a carefully choreographed mix of air, water, scent, motion, vibration and much more, all made to stimulate the movie- goer far beyond the normal audio and visual limits of an average movie theater.

4D Programming
With a group of 4D programming specialists their main focus is research and development of content to transform going to the movies a truly unique experience.


4DX Contents
Maintaining a close relationship with Hollywood studios, 4DX brings the greatest titles to a network of 4DX screens. With the experience this provides a variety of effects and is receiving recognition as a realistic and unique time at the movies.

The Experience

Dual Tremblers
Located in the back and seat of the chair, the dual tremblers allow the audience to move beyond the audio field and feel of a normal movie. Particular motions will include heaving (moving up and down), pitching (moving left and right) and rolling (tilting backward and forward).

Back/ Leg Sweeper
Located near the leg rest and next to the dual tremblers, these help generate realism in both areas of the seat.

Air Short, Water Short
These allow the audience to experience both a breeze as well as a mist depending what is happening on screen.

Water Control Switch
Based on the preference of each individual movie- goer, every motion chair’s water feature can be turned on or off.


Motion System
4DX integrates fluid motion that determines its spatial configuration. With an ever expansive possibility of movements the technology of the motion chair helps create an ambience that audiences feel that helps thrust them into the story.

Environmental Effects
With the combination of cutting edge technology and a distinctive cache of multisensory effects 4DX establishes its position as the clear industry leader. The design concept outfits the entire auditorium to allow all audiences to enjoy a breathtaking and immersive passage into the movies.

Rain- Experience water effects such as mist and rain.

Fog- Explosions, smoke, and fog comes through the screen and into reality.

Wind- Feel a gentle breeze or a turbulent storm all in the comforts of the auditorium.

Lightening- See and feel a thunder storm with the flash of light just inches away from you.

Bubbles- Bubbles fill the auditorium creating a fantastic atmosphere.

Scents- Smell a variety of scents from within the movie.


4DX has successfully programmed many films and developed working relationships with multiple studios. By 2013 more than 100 titles will have been shown in the 4DX format. Even in its short existence 4DX has already converted dozens and dozens of big name Hollywood films into a whole new experience. There are far too many to list all of them here but I will name some from each year starting in 2010.

2010- Avatar, My Bloody Valentine, Monsters vs. Aliens, Tron: Legacy, Toy Story 3, Iron Man, Iron Man 2

2011- Harry Potter and the Deathly Hollows: Part 2, Fright Night, Transformers: Dark of the Moon, Captain America: The First Avenger, Immortals, Fast Five, Rise of the Planet of the Apes

2012- The Hunger Games, Dredd, Prometheus, Frankenweenie, Paranormal Activity 4, Taken 2, Titanic, John Carter, Underworld: Awakening, The Avengers, The Amazing Spider- Man, The Bourne Legacy, Star Wars: Episode 1- The Phantom Menace, Life of Pi

2013- Jack Reacher, Hansel & Gretel: Witch Hunters, The Last Stand, A Good Day to Die Hard, Mama, The Croods, and much more to come!

If you missed it, don’t forget to read part 1 here!

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Chase Gifford

"Cinema is the most beautiful fraud in the world"-Jean-Luc Godard